Lambin, Jean-Jacques <br/><br/>
Casos prácticos de marketing / 
Jean-Jacques Lambin 
 - Madrid :   McGraw-Hill,   1995 
 - 427 p. 
<br/><br/><label>ISBN: </label>8448116496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8  / L224c / 1995