Mccarthy, E. Jerome <br/><br/>
Marketing / 
E. Jerome McCarthy 
 - 11 ed. 
 - Madrid :   McGraw-Hill,   1997 
 - 814 p. 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8  / M113m / 1997