Stanton, William J. <br/><br/>
Fundamentos de marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker 
 - 10 ed. 
 - México :   McGraw-Hill,   1996 
 - 885 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8  / S792f / 1996