Cateora, Philip R. <br/><br/>
Marketing internacional / 
Philip R. Cateora 
 - 8 ed. 
 - México :   McGraw-Hill,   1997 
 - 864 p. 
<br/><br/><label>ISBN: </label>848086172X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8  / C357m / 1997