| 000 | 00454nam a2200193ua 4500 | ||
|---|---|---|---|
| 001 | 000157 | ||
| 002 | SID-000157 | ||
| 003 | DB-PGN/BCA | ||
| 008 | 181210s1997 sp gr 000 f spa d | ||
| 020 | _a025610509X | ||
| 041 | 0 | _aspa | |
| 072 | 7 |
_a650 _2PGN |
|
| 082 | 0 | 4 |
_a658.8 _bM113m / 1997 |
| 100 | 1 | _aMccarthy, E. Jerome | |
| 245 | 1 | 0 |
_aMarketing / _cE. Jerome McCarthy |
| 250 | _a11 ed. | ||
| 260 |
_aMadrid : _bMcGraw-Hill, _c1997 |
||
| 300 | _a814 p. | ||
| 650 | 1 | 4 | _aMercadeo |
| 999 |
_c20342 _d20342 |
||
| 040 | _ccobopgn | ||
| 942 | _cBK | ||